Cloudmaker Consulting was appointed by Griffith University to develop a new online prostate cancer research register, Pathfinder. The register enables prostate cancer survivors to participate in research aimed at providing a brighter future for them and their loved ones.

The project involved all aspects of the development and roll-out of the website, including a new name and logo, focus group testing, development of brand guidelines, all elements for the launch event and an initial electronic direct mail to promote the register.

A comprehensive marketing strategy and plan was also developed ready for roll-out.