Prostate Cancer Foundation of Australia is a broad-based community organisation and the peak national body for prostate cancer in Australia. Over a period of four years, Cloudmaker Consulting was engaged to assist with the development and implementation of PCFA's annual awareness and fundraising campaign, the Big Aussie Barbie.

We developed an integrated marketing and communications campaign to run nationally throughout August and September. The campaign raises awareness of prostate cancer and vital funds for research, awareness and support for Australian men and their families affected by the disease. The creative concept speaks to men in language they understand and uses barbecue tools to demonstrate how they can help raise funds, but also as ‘the tools to fight prostate cancer’.